13-2-2010, How to Benefit Using Text Links
Posted by Make Money Online on February 15th, 2010
Anil Vij to me
Text Links
Text links are text objects that can link to an external
file, a web page, an FTP site, or even a prompt for e-mail.
The visible text of a hyperlink is called the ‘anchor text’
to the text link, and it is the most important factor that
helps secure a good position in the Search Engine Results
Page (SERP) and gain link popularity. Text links point
towards a specific page of a website that has been
optimized to target the Anchor text, as the keyword phrase.
The Logic Behind Text Links:
Since the main aim of most search engines is to detect
the number of text links or sites anchoring towards the
site and the inbound links in the site under consideration,
the inclusion of text links is very important. Search
engines consider every text link as a ‘vote’ to the
webpage linked ‘to’, by the webpage that has included the
text link. If link popularity had no role in Search engine
optimization, then web owners would choose to link to a
website that is truly representative of its contents,
unlike today’s practice, to gain popularity through text
links.
The Influence of Text Links
The anchor text used for inbound text links is one of the
most important factors employed for Search Engine
Optimization (SEO). Text links are so powerful that they
can earn web pages a comparatively high ranking even if
the keyword is not used anywhere in the page, including
headings. With sufficient votes from other webpages, the
page can even have a first page ranking. The role of text
links in SEO can be clearly illustrated by taking the
example of monster.com, which is the first site that
appears when searched for the keyword ‘Jobs’ in every
search engine, though the word ‘jobs’ has not appeared
even once in the site. If a site has inefficient onsite
optimization, it can still do well enough with good use of
text links.
The easiest and most cost effective way of optimizing a
search engine using text links is by choosing a
descriptive domain for the site as well as the folders
and files in the site, and giving a descriptive anchor
text for its text links, since descriptive keyword text
links benefit from a much higher Click-Through-Rate (CTR)
than non descriptive text links.
It is always recommended to use lesser graphic based text
links, since they cannot be read by search engines. Being
the most powerful SEO technique, text links should be
given a high priority in any SEO campaign.
I hope that you enjoyed reading this.
If you would like to read more information on
search engine optimization then please see my articles
at http://onewaylinkexchange.net/wordpress/
Best Regards,
Anil
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